Etihad Airways has launched a new Guest Status Match Offer designed to attract frequent flyers from competing loyalty programs. This offer gives travellers with Silver or Gold status from select airlines the opportunity to match their status with Etihad Guest, opening the door to enhanced benefits and privileges.
This move comes as the competitive landscape intensifies. Qatar Airways’ proposed 25% stake in Virgin Australia has led to the end of Etihad’s partnership with the Australian carrier effective 1 Jun 2025. As Qatar Airways and Virgin Australia forge closer ties, travellers can look forward to enhanced loyalty benefits from their collaboration.
In light of these changes, Etihad’s Guest Status Match Offer is more than just a routine loyalty program refresh - it’s a strategic play to secure high-value customers amidst shifting alliances. By rewarding Silver and Gold members from airlines such as Emirates, Singapore Airlines, Qatar Airways, Virgin Australia, and Turkish Airlines, Etihad is aiming to attract frequent flyers by offering a compelling alternative from their closest regional competitors.
But what does this mean for Flat Beds customers? If you hold Silver or Gold status on one of the eligible airlines, this is a prime opportunity to leverage your loyalty by applying through Etihad’s Online form.